Paint-by-the-numbers programming

Article Abstract:

Serius Corp's Joseph P Firmage seems to have accomplished what IBM and Apple's Taligent has yet to produce: object-oriented program development software for custom computer applications. Firmage has attracted the attention of Esther Dyson, of the Release 1.0 newsletter, and Novell Inc, which has invested $700,000 of venture capital into Serius. Object-oriented programming is seen as the future for the software industry, because applications can be created by using already-programmed pieces, or objects, in conjunction with other pieces to reach the desired objective. Although Taligent's goal of creating an object-oriented operating system is more ambitions that Serius' venture, the $75 to $200 Serius Programmer 3.0 and $595 Serius Developer 3.0, the new program development software from Serius, are certainly complementary to Taligent's purpose. Serius looks forward to supplying products that run on many computer systems with little modification, also the goal of object-oriented programs.

Product introduction, Product Announcement, Investments, Venture capital, Novell Inc., NOVL, Object-oriented programming, Object oriented programming, Code generators, New Technique, Code Generator, Serius Corp., Serius Programmer 3.0 (Program development software), Serius Developer 3.0 (Program development software)

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The tools of a new art form

Article Abstract:

Macromedia's Director multimedia development software has become the title-creation tool of choice in the emerging multimedia CD-ROM publishing industry. 'From Alice to Ocean' creator Rick Smolan, for example, says he could not have produced the best-selling multimedia slide show of the Australian outback without Director. The software package allows developers to combine text, graphics, video, animation and sound into a finished product easily, without needing to be programmers themselves. While Director uses a storyboard metaphor derived from the film industry to guide production, Macromedia's other multimedia toolkit Authorware employs a flow-chart interface to help business people create sales and training presentations. Privately-held Macromedia commanded more than a third of the 1992 multimedia-toolkit market with revenues of $30 million.

Computer programming services, Usage, Product information, Electronic publishing, Program development software, Macromedia Inc. (San Francisco, California), Multimedia software, CD-ROM disks, Market share, Trends, Applications, CD-ROM, Macromedia Director (Multimedia authoring software), Optical Publishing

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