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Rockport is trying to change its stodgy image with a redesign of its shoes and a new campaign

Article Abstract:

The Rockport Co. is trying to rid itself of a stodgy image with a new ad campaign and a redesign of its comfortable footwear. The new campaign, designed by New York City ad agency AG Worldwide and costing three million dollars, features nude men and women with bare feet and is a paean to the foot. AG Worldwide works mostly in fashion advertising.

Other Footwear Manufacturing, Nonrubber Footwear, Footwear, Except Rubber, Advertising, Footwear industry, Footwear, AG Worldwide, Rockport Company Inc.

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Catch them when they're attentive, settled in their seats and eating popcorn - at the movies

Article Abstract:

Advertisers are taking advantage of the captive, paying audience as 24,000 of the 37,000 nation's movie screens now feature ads and promotions. Some movie-goers have protested and in few places there are bans and laws against ads but most seem resigned - even enjoying the ads that are more cinematically flavored. Advertisers are ecstatic to reach the 18-49-year-old demographic. Theater owners, though hope to be selective about which ads are appropriate.

Motion Picture Theaters, Motion Picture and Video Exhibition, Marketing, Movie theaters, Motion picture trailers, Movie trailers, In-theater advertising

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