DVD sales energize home video market

Article Abstract:

The home video industry's otherwise flat sales for 1999 was boosted by the performance of the digital video disc (DVD) sector. DVD sales for 1999 were $1.5 billion, and are expected to surpass video home systems (VHS) sales by the year 2004. Sales of DVDs for 1999 were fueled to a large part by new DVD film sales, contrary to expectations of industry insiders that DVD sales would be confined to replacements of VHS titles with DVD-format movies.

Sales & consumption, Video Discs, Videodisks

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Summer movies search for payoff of product tie-ins

Article Abstract:

The release by movie studios of their summer 2000 offerings is expected to be accompanied by aggressive merchandise campaigns and product tie-ins aimed at children and teenagers. However, analysts see the relative failure of merchandise sales for 'Episode I: The Phantom Menace' as a major obstacle that must be overcome. Among the movie releases set for this summer are Disney's 'Dinosaur,' Universal Studio's 'The Adventure of Rocky and Bullwinkle,' 'X-Men' and 'Pokemon the Movie 2000' from Warner Bros.

Marketing procedures

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Hollywood giants team to produce shows on the Web

Article Abstract:

DreamWorks SKG and Imagine Entertainment, two TV and film production companies in Hollywood, CA, have entered into a partnership to form Pop.com, Web site that will offer live-action shows and animated films. The site, which will brodcast the shows via streaming video, will debut in spring 2000. In addition, the site allows users to chat about a program or surf through a show's story line.

Alliances, partnerships, DreamWorks L.L.C.

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