The Apple bites back
Article Abstract:
This article focuses on changes with the management and marketing strategies of Apple Computer Inc. that has led to the company's financial turnaround. The business practices of Gibert Amelio and Steven Jobs are highlighted, along with the "think different" advertising campaign that successfully tapped into consumer culture.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Snoop-hole
Article Abstract:
Wireless network security has many flaws, including insecure encryption algorithms. The developers of AirSnort, a "snooping" software, have released a wireless version that disturbs information flow, reads data, and can intercept high-level encryption.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Trail and e-mail blazers, hackers and backpackers
Article Abstract:
Issues discussed concern the widespread use of electronic mail accounts, such as the ones provided by Hotmail, by travelers around the world. The marketing strategy of the free electronic mail service is addressed.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The man to beat. Grins and grenades. Big energy at the table
- Abstracts: Northwest raises bar on miles for mutual fund investments. GE enters new era as a legend leaves. Why Welch did an about-face on GE's strategy
- Abstracts: Rise and shine. Desperate and dateless. Collateral damage
- Abstracts: Strife of the party. Bland losing the land: the Nationals have taken another hammering at the ballot box. Anthony Hoy reports on a party at the crossroads
- Abstracts: Live and let fry. Boeing, Boeing, gone. Margin for terror