The Apple bites back

Article Abstract:

This article focuses on changes with the management and marketing strategies of Apple Computer Inc. that has led to the company's financial turnaround. The business practices of Gibert Amelio and Steven Jobs are highlighted, along with the "think different" advertising campaign that successfully tapped into consumer culture.

Statistical Data Included, Analysis, Management, Computer industry, Computers, Digital computers, Marketing, Behavior, AAPL, Advertising campaigns, Jobs, Steven, Apple Inc.

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Snoop-hole

Article Abstract:

Wireless network security has many flaws, including insecure encryption algorithms. The developers of AirSnort, a "snooping" software, have released a wireless version that disturbs information flow, reads data, and can intercept high-level encryption.

Safety and security measures, Wireless communications, Data encryption, Column, Wireless communication systems

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Trail and e-mail blazers, hackers and backpackers

Article Abstract:

Issues discussed concern the widespread use of electronic mail accounts, such as the ones provided by Hotmail, by travelers around the world. The marketing strategy of the free electronic mail service is addressed.

Usage, Electronic mail systems, Email, Information services, Travelers

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