The Kool cigarette brand starts a campaign to emphasize that it 'built the house of menthol.'(Advertising)
Article Abstract:
The Brown & Williamson Tobacco Corp. is releasing a new ad campaign for their most popular cigarette brand, Kool. The ad, created by Bates USA advertising agnecy in New York, proclaims the Kool 'built the house of menthol.'
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Company Planning/Goals, Advertising, TOBACCO PRODUCTS, Tobacco Manufacturing, Cigarettes, Cigarette Manufacturing, Tobacco industry, Brown & Williamson Tobacco Corp., Bates Worldwide
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Kevin Garnett of the Minnesota Timberwolves is the focus of a campaign for And 1 sneakers
Article Abstract:
Shoe maker And 1 is paying Timberwolves' foward Kevin Garnett an estimated $2 mil to $5 mil to pitch its Mad Game Mid sneaker. Fallon Worldwide and And 1 chose the basketball player because he is perceived as a model professional athlete. And 1 has budgeted up to $20 mil for 2001 marketing spending.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
Use of services, Marketing procedures, New orders received, Athletic & Other Footwear, Other Footwear Manufacturing, Advertising Activity, Campaign Launched, Account Activity, Footwear, except rubber, not elsewhere classified, Statistical Data Included, Personalities, Basketball players, Endorsements, Athletic shoe industry, Fallon Worldwide, Garnett, Kevin, Minnesota Timberwolves, Basketball Marketing Company Inc.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2001
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Subjects list: United States, Advertising agencies, Contracts, Advertising
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