The trouble with Harry
Article Abstract:
Australian publishing had a bad year in 2000 and only the Harry Potter phenomenon prevented it from being worse. The problems were caused by the GST and foreign exchange changes, but booksellers will have to adapt to cope with this situation.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2001
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Better red than dead
Article Abstract:
Levi Strauss hopes to reverse its declining sales by tuning in to youth culture, listening to what young people want, and adapting their marketing strategies. Their market value has fallen by US$ 6 billion since 1996.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2000
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Nothing for something
Article Abstract:
Television advertisements are becoming more obscure, with expensive imagery replacing conventional messages and advertisers appealing to consumers' personal values rather than the features of their products.
Publication Name: The Bulletin with Newsweek
Subject: News, opinion and commentary
ISSN: 1440-7485
Year: 2000
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