Toys 'R' Us Ponders a Season to End All Seasons
Article Abstract:
Toy store, Toys "R" Us Inc. has seen its market share fall in the last two years. A upcoming company report of their Christmas business will indicate whether improved marketing has been effective.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
Acquisitions & mergers, Marketing procedures, Game, Toy, and Children's Vehicle Manufacturing, Commodity & service prices, Market share, Securities issued, listed, Games, toys, and children's vehicles, Toys, All Other Specialty Food Stores, Variety stores, Discount Stores, MISCELLANEOUS RETAIL, Toys and Sporting Goods, Toys & Sporting Goods, Other Miscellaneous Manufacturing, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Mergers, acquisitions and divestments, Prices and rates, Company acquisition/merger, Marketing, Securities, Company marketing practices, Specialty stores, Toys "R" Us Inc., Company securities, Company market share, Company pricing policy
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2004
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An all-out effort is under way to market an artificial sweetner
Article Abstract:
The company McNeil Specialty Products is planning a huge advertising campaign for their new artificial sweetener called Splenda.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
Company Planning/Goals, All Other Basic Organic Chemical Manufacturing, Advertising, Industrial organic chemicals, not elsewhere classified, Flavor & Perfume Materials, Synthetic Sweeteners, Food industry, Additives, Sugar substitutes, Essences and essential oils industry, Sweetener industry, McNeil Specialty Products Co.
Publication Name: The New York Times
Subject: News, opinion and commentary
ISSN: 0362-4331
Year: 2000
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Subjects list: United States
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