Viewers sent to the Net for endings of Nike ads

Article Abstract:

Nike Inc will begin a $15-million to $20-million marketing campaign for its Air Cross Trainer II shoes by inviting television viewers to go to its website, whatever.nike.com, and choose endings for their `cliffhanger' advertisements. The commercials, created by Wieden and Kennedy, stars Mark McGwire, Rob Kingwill and Marion Jones. Nike, which hopes to entice viewers to turn a 30-second spot to a 15 to 20 minutes website visit, is intent on tapping an estimated $2.3-billion market of cross-training athletes.

Surgical Appliance and Supplies Manufacturing, Protective Apparel, Shoes, Etc

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Marion Jones puts new face on Nike ad

Article Abstract:

World champion runner Marion Jones, who is the Team USA face of the 2000 Olympic Games, is the feature athlete in Nike Inc's advertising campaign launched in 3rd qtr 2000. The campaign, titled 'Mrs Jones,' shows Jones as a half-hidden DJ who talks about different sports/social issues such as education and better pay for female athletes. The ads, which were conceptualized by Portland, OR-based advertising agency, Wieden and Kennedy, garnered enough talk for experts to say that these Nike ads were successful.

Other Footwear Manufacturing, Athletic & Other Footwear

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Protests let air out of Nike ads

Article Abstract:

Nike Inc has come under attack from consumers who criticize its controversial ads. Nike has pulled two ads deemed offensive by consumers and is battling a lawsuit over another. It pulled a print ad for air Dri Goat running shoes after an uproar that the ad insults people with disabilities. It also dumped the chain saw movie parody that starred Olympic sprinter Suzy Hamilton. Singer Billy Paul is suing Nike for using the song 'Me and Mrs Jones' in a recent spot starring Olympic superstar Marion Jones. Paul is seeking $1 million in damages.

Rubber and Plastics Footwear Manufacturing, Rubber Footwear

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