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WB, Fox networks favored by early ad buyers

Article Abstract:

The Warner Brothers (WB) and Fox networks are reportedly leading others in terms of advertising sales for TV's forthcoming prime-time season enders. In terms of rate increases, WB led others with a 12% increase in ad rates, while Fox's grew its prices by 8%. Meanwhile, NBC is said to have raised prices by only 5%, while CBS' prices increased by 3%. Advertisers are still expected to spend a total of around $6.1 billion in 1998 despite an increase in spending for raising capabilities to reach viewers.

Comment:

With Warner Bros networks reportedly leading others in terms of advertising sales for TV's forthcoming prime-time season enders

Sales & consumption, Television networks, Warner Bros., Article, Fox

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CBS to join Viacom empire

Article Abstract:

Viacom Inc has agreed to purchase CBS Inc for $36 billion in stock, turning itself into an $80-billion media company. The deal puts added pressure on other leading companies such as ABC and NBC to acquire media properties to keep pace with Viacom's strong marketing ability. The merger, however, may see the Federal Communications Commission forcing Viacom to sell some properties to avoid surpassing the 35% viewership limit.

Asset sales & divestitures, Acquisitions & mergers, CBS Broadcasting Inc.

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Advertisers shell out billions for 2001 TV season

Article Abstract:

Four major television networks have collectively posted advertising sales of $7.3 billion for the 2000-2001 season, up 14% compared to the previous season. The four networks include American Broadcasting Company Inc, Walt Disney Studios, National Broadcasting Company Inc and CBS Inc. Their major advertisers include movie studios, pharmaceutical companies, automobile manufacturers and retailers.

Sales, profits & dividends

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