NBA chief shoots for Net

Article Abstract:

National Basketball Association (NBA) Commissioner David Stern aims to build its online operations as an integral part of the highly successful organization. Stern believes that the Web will ultimately reshape the fan experience in all professional sports. With NBA.com and WNBA.com already reeling in millions of visitors every week, he eventually aims to combine the sites into a sports portal.

National Basketball Association

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NBA chief leads charge to increase fan support

Article Abstract:

The National Basketball Assn (NBA) will roll out a new TV spot featuring Commissioner David Stearn spoofing his role in the annual NBA draft. The spot, showing Stern drafting an elderly woman for the Philadelphia 76ers, aims to raise audience awareness over the league's 2001 playoffs. The NBA has been struggling with ratings and attendance the whole season long. The league is spending $100 million for its playoff marketing effort, which includes giving fans the chance to meet Shaquille O'Neal.

Professional basketball

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When going gets tough, magazines get tie-in deals

Article Abstract:

New advertising and title concepts are under development to increase revenues for periodical publishers.

Contracts & orders received, Advertising and Related Services, Contracts & orders let, Magazine Advertising, Industry Overview, Planning, Contracts, Periodical publishing, Contract agreement, Company business planning

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