Becoming an entrepreneur - a question of personality structure?

Article Abstract:

Owners of small and medium-sized businesses and people intending to anonymously establish a business completed the 16-Personality-Adjective Scales. Findings revealed that founders, defined as owners who had personally started their business, were emotionally more stable and more independent than owners who had inherited their business from others. People interested in setting up their own business shared the same personality characteristics with founders. Moreover, independent and emotionally stable entrepreneurs were more content with their entrepreneurial roles and their business success.

Editorial, Businesswomen, Businessmen, Entrepreneurship

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Personality and the structure of resource preferences

Article Abstract:

The 'Inventory of Wishes for Interpersonal Resources' and a personality test were used in a survey to determine the relationship between personality and personal preferences for resources. Results of the test generated four groups of people with different preference ratings for love, status, goods or money. Analysis of variance performed on the results of the two tests confirmed that personality traits determine the respondents' resource preferences.

Economics, Interpersonal relations, Personality, Personality (Psychology)

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Brand personality: how to make the metaphor fit?

Article Abstract:

Research based on 12 mass-market brands has considered the extent to which, in a consumer environment, the Big Five model of human personality can act as a metaphor to identify enduring features of brands. Exploratory factor analysis and replicability analysis support a two-factor solution for brand personality descriptions, but the five-factor solution was found to be untenable.

Marketing Management, Product management

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