Inducing word-of-mouth by eliciting surprise - a pilot investigation

Article Abstract:

The critical incident technique focuses on the emotions of surprise and its influence on word-of-mouth (WOM). The relationship of WOM is illustrated in terms of social sharing of emotions.

Consumer Behavior, Emotions, Consumer behaviour

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Applied behavioral economics and consumer choice

Article Abstract:

The article review the literature of the psychological iand economic issues involved in comsumer choices.

Economics, Research and Development in the Social Sciences and Humanities, Psychological aspects, Consumer preferences

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