Inducing word-of-mouth by eliciting surprise - a pilot investigation
Article Abstract:
The critical incident technique focuses on the emotions of surprise and its influence on word-of-mouth (WOM). The relationship of WOM is illustrated in terms of social sharing of emotions.
Publisher: Elsevier B.V.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
Consumer Behavior, Emotions, Consumer behaviour
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
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Applied behavioral economics and consumer choice
Article Abstract:
The article review the literature of the psychological iand economic issues involved in comsumer choices.
Publisher: Elsevier B.V.
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
Economics, Research and Development in the Social Sciences and Humanities, Psychological aspects, Consumer preferences
Publication Name: Journal of Economic Psychology
Subject: Psychology and mental health
ISSN: 0167-4870
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research, United States
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