On the practical significance of hindsight bias: the case of the expectancy-disconfirmation model of consumer satisfaction

Article Abstract:

Hindsight bias or the 'I-knew-it-all-along' phenomenon is studied using the expectancy-disconfirmation model of consumer satisfaction. Results show that expected performance affects consumers' recall of their foresight expectations. Hindsight has a stronger impact on disconfirmation and satisfaction compared to foresight, while choice determines the degree of hindsight bias and satisfaction.

Research, Consumer behavior, Consumer confidence, Prejudices, Prejudice

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On bad decisions and deciding badly: when intention-behavior inconsistency is regrettable

Article Abstract:

A longitudinal study on the decision process of either deciding badly or taking bad decisions determining the intensity of regret is presented. Regret induced by intention-behavior inconsistency is explored in detail and a key finding is that regret is diminished provided the quality of decision process is judged to be high.

Methods, Decision-making, Decision making, Study and teaching, Decision theory

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Biased memory for prior decision making: evidence from a longitudinal field study

Article Abstract:

Usage of memory reconstruction techniques for analysis of consistency and hindsight bias, based on retrieval cues and anchoring of memory for intentions, is described.

United States, Analysis, Usage, Attitudes, Mnemonics, Attitude (Psychology)

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