WTP and WTA in repeated trial experiments: learning or leading?

Article Abstract:

An experiment on the effect of repeated trials to compare willingness to accept (WTA) and willingness to pay (WTP), found disparities between WTA and WTP did diminish, despite repeated trials, though there was some evidence of learning.

Research, Experimental design, Research design

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An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Article Abstract:

Marketing strategies and consumer behavior are examined in detail using a model applied to fashion clothing which sets out four types of consumer involvement. The results are relevant to marketing strategies.

Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, APPAREL AND ACCESSORY STORES, Marketing, Clothing stores

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In search of the poor

Article Abstract:

There are a number of different ways of defining poverty, but it is clear that the attitudes of the poor themselves have to be listened to if poverty is to be fully understood.

Poverty

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