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Publishing industry

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Color: high technology, low productivity

Article Abstract:

Color processing is a production bottleneck for prepress managers who are concerned with getting clients to sign off on color proofs. The advent of high technology as it relates to the printing industry has meant rising expectations that are not yet realized in practice. The 'Xeroxation' mentality expects computerized printing processes to mimic copiers and produce high-quality, high-resolution reproductions at the press of a button. Obtaining a color image in the page layout is not a push-button procedure, however; the production of high-quality color is presently an expensive art. Users of desktop publishing programs and equipment have come to expect, partly through exaggerated claims of manufacturers, easily available magazine-quality output. Printers and color separators often have to rework files to ensure quality. Most low-end systems do not have the power to process brilliant, high-resolution color images. Also, color work requires precise halftone dot alignment; if the registration is off, the color is off.

Publishing industry, High technology, Industrial productivity, Graphic arts, End users, User Need, Industry Analysis, Productivity, Advertising (Industry), Digital Computers

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Ultre low-priced phototypesetting

Article Abstract:

Lasermaster introduces the Typemaster publishing system, which retails for $40,000 and is intended as a low-cost competitor of Linotype's PostScript Linotronic phototypesetter. Typemaster includes an 80386-based IBM PC compatible, Xerox's Ventura Publisher, a dual-page high-resolution display, and the Ultre Setter high-resolution laser phototypesetter. The system's unique feature is its Lasermaster MX Series controller, which drives the screen and printer. The controller handles graphics, font scaling, and rotation and provides fidelity between the screen display and the printed page. The Ultre phototypesetter will be appearing in other desktop publishing products later in 1988; it operates at resolutions between 480 and 3,000 dots per inch and uses heat-developed film.

Electronic computers, Product introduction, Typesetting, New Product, product announcement, Turnkey System, Low Cost, LaserMaster Corp., Lasermaster Typemaster (Computer)

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Once and future printer

Article Abstract:

Alphagraphics Printshops of the Future's franchise owner, Larry Furlong, is part of an international network of more than 200 Alphagraphics's shops, which provide both desktop publishing and conventional printing services. The phrase 'desktop publishing' can be misleading. The technology is actually only used to produce a 'master'. Furlong believes that success depends on combining the use of personal computers with conventional printing processes.

Management, Text processing software, Printing industry, New Company, Service Bureaus, Franchise, company profile, Alphagraphics Inc.

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