Abstracts - faqs.org

Abstracts

Publishing industry

Search abstracts:
Abstracts » Publishing industry

Creation of the virtual office

Article Abstract:

Advertising agency Chiat Day has redesigned its New York office, eliminating individual offices in favor of a series of common rooms and project rooms. Employees can hook up their company-issue PowerBook computers in any of the rooms and each is given a portable telephone for contacting in-house staff. While the whimsical design of the space charms visitors, some employees are having difficulty adjusting to working without an office.

Author: Kaplan, Michael
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
Advertising Agencies, Innovations, Buildings and facilities, Offices, Chiat Day Inc.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Pumping life into life: Ed Evangelista/Paul Wolfe

Article Abstract:

Ed Evangelista and Paul Wolfe are the art director and copywriter respectively on an advertising campaign for Life magazine. The two men, who work for Messner Vetere Berger Carey Schmetterer Inc, created a campaign combining black and white photographs from the magazine with eye-catching headlines and a red rectangle with text in white letters. The ads have won numerous awards, including the Clio. Examples of the ads are shown.

Author: Kaplan, Michael
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1992
Practice, Advertising, Periodicals, Life (Periodical), Messner, Vetere, Berger, Carey, Schmetterer Inc., Evangelista, Ed, Wolfe, Paul

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Doug LLoyd

Article Abstract:

Doug LLoyd has become the new art director of Mademoiselle magazine. He plans to make the magazine more immediate and energetic. Fashion in the new Mademoiselle will be portrayed from an individualistic viewpoint that emphasizes real people rather than super models. Lloyd sees Mademoiselle as a magazine driven by pop culture, a periodical that can encompass everything from grunge to glamour.

Author: Kaplan, Michael
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1993
Periodical Publishers, General & Consumer Periodicals, Management, Biography, Periodical publishing, General interest magazines, Mademoiselle (Periodical), Magazine design, Lloyd, Doug

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Advertising agencies, Officials and employees
Similar abstracts:
  • Abstracts: Breaking the traffic jam: Laserserver. Word's no wimp
  • Abstracts: The end of the line. Seeing ghosts
  • Abstracts: Cutting class. Creating gold and chrome gradient fills. Express publisher
  • Abstracts: Cachet: color for the rest of us. Making sense of color management systems. Planning pages for the press: new page imposition software saves your time and money on film preparation
  • Abstracts: New dimensions in drawing. ColorUp. 3D Studio 4.0
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2023 Advameg, Inc.