Creative solutions: public relations for the new economy

Article Abstract:

Edelman Public Relations Worldwide, established in 1952 by founder and Chmn Dan Edelman, is the largest independent public relations organization, with 42 offices on five continents and in 13 countries. At Edelman, a concept called 'convergence' is used to condense a public relations message, no matter how large or diffuse, to a point where the message will affect an individual, emotionally and/or personally. Edelman's Creative Solutions Div offers one-stop shopping through a single account and creative team for everything a client needs.

Advertising agencies, Public relations, Company business management, Daniel J. Edelman Public Relations Worldwide Inc.

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Design for a small planet

Article Abstract:

Razorfish redesigns companies to render them digital-friendly. This is accomplished in a five-step process that involves clarifying, to understand a company's business and brand; architecting a proposed solution; designing; implementing; and enhancing and maintaining. Razorfish realizes that technology and the business world are evolving, and in response, Razorfish encourages ongoing learning and nurtures a corporate culture that regards change as a source of opportunities rather than a cause of anxieties.

Computer Systems Design and Related Services, Contract Software & Services, Computer integrated systems design, Services, Computer services industry, Information technology services industry, Software support services, Company services, Company analysis, Razorfish Inc., RAZF

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Assets fit to print

Article Abstract:

The Washington Post newspaper needed a way to archive and store all of its articles in a way that would render the information in them searchable for historical or day-to-day research. The Post decided to use TEAMS, a multimedia-asset-management software product from Artesia Technologies. Advantages of TEAMS include ease of use, huge storage capacity and Web friendliness. The result for the Post is an in-house library of previously printed articles.

Case studies, Newspaper publishing, Telecommunications systems, Company systems management, Information management, Multimedia asset management software, Washington Post (Newspaper), Multimedia software, Newspaper industry software, Artesia Technologies Inc., Teams (Multimedia asset management software)

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