John Jay: W+K's virtuoso

Article Abstract:

John C. Jay, partner and Executive Creative Director of Wieden+Kennedy, is exploring new opportunities in the dynamic Japanese advertising market. The agency's multifaceted approach could be considered in its campaign for Nike's 'Presto' line of shoes where Jay has enlisted local and international rap artists and deejays to create the advertisements in the form of original interpretive art.

Management dynamics, Executive changes & profiles, Agencies, Officials and employees, Interview, Company business management, Wieden and Kennedy Inc., Jay, John C.

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Core's enfant terrible

Article Abstract:

This article covers the development of Core advertising agency's innovative and successful approach, as well as founder Eric Tilford's attitudes towards the industry.

Organizational history, Company Profile, Tilford, Eric, Core

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DM9 DDB: Transformations

Article Abstract:

Issues concerning the success of Brazilian advertising agency DM9 DDb are discussed, with examples of their work included.

Brazil, DM9 DDB

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