Rivers and mosaics: "M.A.D is branding IBM software"
Article Abstract:
IBM is concentrating on creating a new identity program that would represent the entire range of IBM software, into a single, cohesive branding structure. The West Coast studio 'M.A.D' was brought in from outside to help resolve the ambitious project's visual direction, in a tremendously complex information technology market.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2003
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Robert Polidori: Rooms with a view
Article Abstract:
The life and work of New York Times architectural photographer Robert Polidori are profiled, tracing his career to the present, where gallery sales of his work account for half of his income. Multiple examples of his work are included.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
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Fabien Baron: one man renaissance
Article Abstract:
Fabien Baron is the most powerful and influential man in the design business. His ability to nurture and collaborate with many different photographers is very rare among art directors.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2003
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