Rivers and mosaics: "M.A.D is branding IBM software"

Article Abstract:

IBM is concentrating on creating a new identity program that would represent the entire range of IBM software, into a single, cohesive branding structure. The West Coast studio 'M.A.D' was brought in from outside to help resolve the ambitious project's visual direction, in a tremendously complex information technology market.

Electronic computers, Product development, Computer industry, Microcomputer industry, International Business Machines Corp., IBM

---

Robert Polidori: Rooms with a view

Article Abstract:

The life and work of New York Times architectural photographer Robert Polidori are profiled, tracing his career to the present, where gallery sales of his work account for half of his income. Multiple examples of his work are included.

Photographers, Personalities, Works, Photography, Architectural, Architectural photography, Polidori, Robert

---

Fabien Baron: one man renaissance

Article Abstract:

Fabien Baron is the most powerful and influential man in the design business. His ability to nurture and collaborate with many different photographers is very rare among art directors.

Executive changes & profiles, Officials and employees, Design services, Baron, Fabien

Similar abstracts:

• Abstracts: Slide rules: a buyer's guide to slide and transparency scanners. Last man standing?
• Abstracts: Graphics IT stepping out. Making it big. Striking the perfect balance
• Abstracts: R/GA: Bob Greenberg's nine lives. Fabio Fernandes: F/Nazca Saatchi & Saatchi. Goodby, Silverstein & Partners
• Abstracts: Shigeo Fukuda: the solitary prankster. Tadanori Yokoo: Mother Nature's son. Mitsuo Katsui: Channeling Ikizama

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.