Abstracts » Publishing industry

Staying in line with leading grids

Article Abstract:

The leading grid is a useful desktop publishing technique for ensuring that elements on a page are in consistent and aesthetic alignment with each other. The technique requires substantial time for initial setup and is difficult to change, but it saves time and effort for subsequent layouts where the format is used and ensures consistency when multiple persons are involved in page layout. Using a leading edge requires that measurements of all vertical elements such as paragraph spacing, surrounding graphics and the leading are based on the leading of the body of the text. Details of and problems in the use of leading grids are discussed. An example newsletter created in Aldus PageMaker 4.0 also demonstrates how leading grid methods work.

Design, Layout, Tutorial

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Big ideas on small budgets

Article Abstract:

The best graphics displays chosen at the Aspen Design Conference graphic arts contest are provided. The challenge of the contest was to implement big design ideas on a small budget, using only one color. Erwin Sherman's 'Hand-Crafted Color: Hand Painted Furniture' was printed in black-on-white stock and required the client to hand-color with water-based markers. The United Way's 'Take the Day Off' posters use only blue ink but eight different colored papers. They were silk-screened with opaque ink, which gave each poster a consistent printed color. 'Cut-rate Christmas:' Tracy Nelson and Don Farleo Jr designed Christmas cards with computer-generated type that were then photocopied on the cheapest paper they could find.

Desktop publishing, Competitions, Color, Graphic arts, Contests, Low Cost, Conferences and Meetings

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Make numbers count

Article Abstract:

The forms of numbers in a printed text communicate to the reader as well as their arrangement: whether plain or stylized, large or small, muted or obvious. The combination of shape and meaning can provide a hook for editorial and design ideas. Several examples are provided of the strategic use of numbers in published documents: a recruitment brochure for a small community college, the employee and customer magazine for a financial management firm, and a HeartCorps magazine story. Also provided are examples of several forms of numbers: Eurostile Bold Extended, Bodoni Poster, American Typewriter Bold, Adobe Garamond, Viking Gothic, Broadway, Clarendon Bold, Stencil, Avant Garde Book and ITC Machine.

Word processing software, column, Character Graphics, Number Systems

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