Abstracts » Publishing industry

The flexible option

Article Abstract:

Flexographic printing (flexo) is largely favored by package designers over gravure. Flexo's advantages include lower overall cost, and due to its rubber or photopolymer printing plates, compatibility with a variety of surfaces. It also keeps waste to a minimum. Flexo presses are compatible with the environmentally correct water-based inks. Flexo can be used for a broad range of packaging needs, accommodating a variety of sizes and post-production handling. Dot gain, however, makes flexo inappropriate for stochastic color and thus it is incompatible with HiFi color. Dot gains result in imaging problems. Other disadvantages include high cost for short runs, inconsistency from press to press and among printers.

PRINTING AND PUBLISHING, Analysis, Technology overview, Printing industry

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Wide-open market

Article Abstract:

Wide-format printing is being increasingly used by design companies, print providers and service bureaus. A marketing exec says customers are more demanding than previously, expecting full-service solutions together with high-quality hardware and software. Vendors are responding with new product offerings and innovative services.

Computer peripheral equipment, not elsewhere classified, Other Computer Peripheral Equipment Manufacturing, Computer Input-Output Eqp NEC, Forecasts and trends, Marketing, Computer peripherals industry, Market trend/market analysis, Printers (Computers), Printers (Equipment), Large format printer, Large format printers

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