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What makes a great client

Article Abstract:

Advertising agencies often consider their clients impediments to the creation of excellent advertising, but a few companies inspire their agencies to do great work. The traits that such companies share include a desire and ability to forge strong partnerships with the ad business' most creative agencies, and perhaps most importantly, backbone. Profiles of Nike, Nissan, Levi's, Polaroid, and Whitbread Beer as advertising clients are presented.

Author: Berger, Warren
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1997
Contracts, Advertising

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Weiss Stagliano Partners: confronting reality, head-on

Article Abstract:

Advertising agency Weiss Stagliano has experienced rough times typical of the business, they have survived, although they haven't become an agency desired by multitudes of clients. Marty Weiss is as much artist as admaker. His work is simple, back to basics, evokes feelings, and plays with shape and imagery. He prefers depth and style to trendiness or cleverness.

Author: Berger, Warren
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
New York, Weiss Stagliano Partners, Weiss, Marty

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TBWA Hunt Lascaris: advertising in South Africa

Article Abstract:

The activities of advertising agency TBWA Hunt Lascaris in South Africa are discussed. The agency has found that working in South Africa is very positive, especially with regard to the country's commercial filmmakers. It is now looking to establish a global presence.

Author: Berger, Warren
Publisher: Graphis US Inc.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
Foreign operations, TBWA Hunt Lascaris

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Subjects list: Management, Advertising agencies
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