What's your type?

Article Abstract:

A 16-page foldout poster supplements Publish!'s First Anniversary Issue (Sep 87). Thirty laser printer fonts for Macs and PCs are displayed. The fonts are grouped into three categories: display type (large type used in environments such as adds or billboards); text faces (legible typefaces used in long typeset documents); and decorative type (typefaces that appeal to specific interests or emotions). Display type includes: Benguiat Bold; Antique Olive; Monterey; Dom Casual; ITC Avant Garde; Helvetica; Seville; Souvenir Bold; ITC Korinna; and Cooper Black. Text faces includes: Times Roman; Palatino; ITC Bookman; Century Schoolbook; ITC Garamond; Optima; Bodoni; Baskerville II; and Trump Mediaeval. Decorative includes: Missive; Frontier; Venezia; Regency Script; Patriot; University Roman; Gatsby Light; Lynz; Park Avenue; Broadway; and Old English. Some historical and explanatory comments are provided.

Desktop publishing software, Laser printers, Laser Printer, DTP Software

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Galleys by phone: you can set type using the personal computer on your desk

Article Abstract:

Teletypesetting, using a desktop computer, is the process whereby a word processed file is loaded with typesetting codes and transmitted by modem to a typesetter who prints out the file in the form of galleys to be pasted up, though certain page composition programs can direct selected typesetting equipment to produce finished pages. Advertisements of costs as low as $1.95 per thousand characters and claims of savings of 30 to 80 percent over traditional typesetting costs occur, but such ads might not factor in costs such as the following: proofreading files; entering coding; correcting mistakes; and the value of your time. Sidebars compare laser printing to typesetting and show coding schemes.

Printing industry, Typesetting, Comparison, Telecommunications, Text Communication

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Type tips: ten basic ways to avoid falling flat on your typeface

Article Abstract:

Ten rules on the use of typography help achieve a visual consistency and clarity in design of the text of a publication. Type should be readable, clear and consistent throughout the pages to ensure a visual unity. The ten rules are do not crowd a page, use typefaces consistently, do not increase line or paragraph spacing to fill a column, line spacing in headlines should be proportionate, do not hyphenate headlines, keep the first paragraph of an article or chapter flush left, use no more than three different type styles, do not justify big type across narrow columns, do not superimpose laser-printed text on screen tints or pictures, and use curving type only when it is effective.

Layout, Tutorial, Text Formatting, Utilization

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