The game of the name

Article Abstract:

Real estate companies should think hard about the names they give buildings. The name can affect the success of buildings when they are marketed, and tenants' views are important.

Author: Osborne, Helen
Marketing, Buildings

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To the prescient will go the spoils

Article Abstract:

The way that Chesterton is using online services, and re-evaluating its strategy in this area is examined in detail. The company is considering setting up an online game.

Author: Osborne, Helen
Chesterton

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Subjects list: Management, Real estate industry, Real estate
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