So you want to sell to a millionaire?

Article Abstract:

Four real estate salespeople who specialize in meeting the housing needs of the very rich are profiled. They include practitioners in Chicago, IL; Savannah, GA; Seattle, WA; and Scottsdale, AZ.

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Against the wind

Article Abstract:

Linda Rike specializes in selling oceanfront property in Morehead, SC. Beach erosion is a problem in the area, making insurance a key factor in real estate selling. Her strategies include use of direct mail and not negotiating.

North Carolina, Statistical Data Included, Practice, Rike, Linda

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Lights! Camera! Real estate!

Article Abstract:

The growing trend of using television by real estate professionals, in their marketing activities, is discussed.

Marketing procedures, Other Activities Related to Real Estate, REAL ESTATE, Real Estate Services, Usage, Company marketing practices, Television, Enhanced TV, Cover story

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