So you want to sell to a millionaire?

Article Abstract:

Four real estate salespeople who specialize in meeting the housing needs of the very rich are profiled. They include practitioners in Chicago, IL; Savannah, GA; Seattle, WA; and Scottsdale, AZ.

Author: Sharoff, Robert
Publisher: National Association of Realtors
Publication Name: Realtor Magazine
Subject: Real estate industry
ISSN: 1522-0842
Year: 2000

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Against the wind

Article Abstract:

Linda Rike specializes in selling oceanfront property in Morehead, SC. Beach erosion is a problem in the area, making insurance a key factor in real estate selling. Her strategies include use of direct mail and not negotiating.

Author: Sharoff, Robert
Publisher: National Association of Realtors
Publication Name: Realtor Magazine
Subject: Real estate industry
ISSN: 1522-0842
Year: 2000
North Carolina, Statistical Data Included, Practice, Rike, Linda

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Lights! Camera! Real estate!

Article Abstract:

The growing trend of using television by real estate professionals, in their marketing activities, is discussed.

Author: Sharoff, Robert
Publisher: National Association of Realtors
Publication Name: Realtor Magazine
Subject: Real estate industry
ISSN: 1522-0842
Year: 2006
Marketing procedures, Other Activities Related to Real Estate, REAL ESTATE, Real Estate Services, Usage, Company marketing practices, Television, Enhanced TV, Cover story

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Subjects list: United States, Marketing, Real estate agents, Real estate industry, Real estate agents and brokers
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