A metacognitive model of attitudes
Article Abstract:
A study of metacognitive model of attitudes is discussed. It is suggested that consumer attitudes are either only temporary or they can have explicit and implicit attitudes.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Metacognition
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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The influence of experience and sequence of conflicting emotions on ad attitudes
Article Abstract:
The influence of consumers' experiences and sequences of emotions, on consumers' attitudes towards advertisements, is discussed.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Advertising, Advertising and Related Services, Consumer Advertising, Psychological aspects
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Whence univalent ambivalence? From the anticipation of conflicting reactions
Article Abstract:
The association between consumer ambivalence and manifestation of conflict, using gradual threshold model, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Ambivalence, Conflict
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour
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