An Analysis of Conjunctive Choice: Theory and Experiments
Article Abstract:
Extensive statistical data and parametric data tables accompany a theoretical framework in which the conjunctive choice rule is analyzed and laboratory experiments testing the approach are described. At first, the conjunctive choice rule is treated as a constrained optimization problem. The findings for that problem are then employed in the identification of simpler manifestations for the conjunctive choice rule. All experiments employed subject pools which adhered to a certain simplified rule. Consumer researchers believe the conjunctive choice rule is a positive alternative to modeling which was based on the decision makers' determination of the ultimate utility function. Research on conjunctive choice rules has been going on for two decades. Such a rule can be an effective screening device in the development of a phased strategy. A model of individual choice over multi-attribute goods is featured. Perspectives on distribution are compared and analyzed. Subjects were selected from various schools in Southern California.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1984
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A Typology of Individual Search Strategies among Purchasers of New Automobiles
Article Abstract:
The identification of six clear external information search patterns for new car buyers was achieved through cluster analysis of questionnaire data. Two clusters had not formerly been researched: advisor-assisted shoppers and highly self-reliant shoppers. Cross validation of data using car sales personnel was not entirely successful. These strategies may well represent heuristic decision procedures based on individual characteristic variances and purchase cases. This research extends that of former efforts by focusing more carefully on participants in the decision-making unit, by validation of findings from self- reports with data from sales people, and by cross- validating and synthesizing former research to develop a speculative structure for procedures where such characteristic search patterns function. Tables of research data for Buffalo, Milwaukee and Phoenix are featured. Questionnaire items are analyzed. Over 1,000 respondents were included in this research. Factor analysis with varimax rotation was used.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1984
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Family members' perceptions of adolescents' influence in family decision making
Article Abstract:
Influence perceptions of mothers, fathers, and one adolescent child are compared to document structural relationships between parents and children in family decision making. Family triads are found to disagree in their perceptions of adolescent influence on both a broad selection of specific products and general influence in family decision processes. Mothers, fathers, and children, however, all rate children as having some influence in purchase decisions for a variety of products. A "household" measure of perceptions of general adolescent influence in purchase decisions is constructed and the antecedents of agreement or disagreement among family members are explored, yielding propositions for future research. (Reprinted by permission of the publisher.)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1989
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