Are all out-groups created equal? Consumer identity and dissociative influence
Article Abstract:
The impact of dissociative reference groups on negative self-brand conections, product evaluations, and choices is studied. Products associated with these groups have greater impact than out-groups in general.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Public affairs, Social aspects, Influence, Brand choice, Brand identity, Reference groups
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Fact or fiction: an investigation of empathy differences in response to emotional melodramatic environment
Article Abstract:
Consumers with high empathy give more favorable valuations to melodramatic short stories with low fictionality. Evaluations of consumers with low empathy do not differ regardless of the level of fictionality.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2008
Science & research, Psychological aspects, Research, Plots (Drama, novel, etc.), Plots, Empathy, Short stories, Melodrama
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2008
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Report
Similar abstracts:
- Abstracts: Measurement of consumer susceptibility to interpersonal influence. The effect of plausible and exaggerated reference prices on consumer perceptions and price search
- Abstracts: Picture-based persuasion processes and the moderating role of involvement. Buyer uncertainty and information search
- Abstracts: When managers decide not to decide autocratically: an investigation of leader-member exchange and decision influence
- Abstracts: Canadian R&D abroad management practices. Competition and innovation behaviour. Alliances are not enough explaining rapid growth in biotechnology firms
- Abstracts: Unfixed resources: perceived costs, consumption, and the accessible account effect. The consumer response to the Mexican peso crisis
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.