Tempted or not? The effect of recent purchase history on responses to affective advertising
Article Abstract:
The measurement of the effectiveness of affected advertising, based on experiments to analyze the emotions of consumers while deciding on the purchase of products and services, is described.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Hong Kong, Measurement, Advertising, Advertising effectiveness
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Articulation compatibility in eliciting price bids
Article Abstract:
The econometric model for the analysis of consumer behavior during auctions, based on the processing of information by consumers, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
General services, Management dynamics, Management, Usage, Company systems management, Information management, Company business management, Auctions, Consumers, Econometric models
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour
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