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Consuming with others: social influences on moment and retrospective evaluations of an experience

Article Abstract:

Differences in the moment-to-moment and retrospective evaluations of experiences whether alone or in the presence of another person are investigated. Joint consumption leads to coherence in moment-to-moment evaluations and greater coherence leads to more positive retrospective evaluations.

Author: McGill, Ann L., Ramanathan, Suresh
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Experiential marketing

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Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products

Article Abstract:

The effects of congruity with human schema on the evaluation of anthropomorphized products are studied. The ability of consumers to anthropomorphize products and evaluate them are influenced by the extent of the product's congruence with the proposed human schema.

Author: McGill, Ann L., Aggarwal, Pankaj
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Psychological aspects, Anthropomorphism, Schemas (Psychology)

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Pursuing parenthood: integrating cultural and cognitive perspectives in persistent goal striving

Article Abstract:

The effects on consumers of life-project framing discourses and culturally pervasive discourses are analyzed. Cultural perspectives are an important complement to cognitive models of consumer persistence.

Author: Fischer, Eileen, Otnes, Cele C., Tuncay, Linda
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Models, Parenthood, Goal setting, Persistence, Persistence (Psychology)

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Subjects list: Social aspects, Research, United States, Consumer behavior, Consumer behaviour, Product evaluation, Top rating, Report
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