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Mapping the frontiers: theoretical advances in consumer research on memory, affect, and persuation

Article Abstract:

A study examines the impact of theoretical advances in consumer research like motivation and cognition on consumer behavior.

Author: Maheswaran, Durairaj, Peracchio, Laura A., Johar, Gita Venkataramani
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Influence, Cognition, Motivation (Psychology)

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For better or for worse? Valenced comparative frames and regulatory focus

Article Abstract:

A study on evaluation of the comparative advertisements by prevention focused and promotion focused consumers is presented.

Author: Maheswaran, Durairaj, Jain, Shailendra Pratap, Agrawal, Nidhi, Lindsey, Charles
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Other Services Related to Advertising, Business services, not elsewhere classified, Promotional Gift Services, Evaluation, Promotional products

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When more may be less: the effects of regulatory focus on responses to different comparative frames

Article Abstract:

The impact of messages in comparative advertising on consumer behavior is examined.

Author: Maheswaran, Durairaj, Jain, Shailendra Pratap, Agrawal, Nidhi
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006

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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour, Comparative advertising
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