Mapping the frontiers: theoretical advances in consumer research on memory, affect, and persuation
Article Abstract:
A study examines the impact of theoretical advances in consumer research like motivation and cognition on consumer behavior.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Influence, Cognition, Motivation (Psychology)
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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For better or for worse? Valenced comparative frames and regulatory focus
Article Abstract:
A study on evaluation of the comparative advertisements by prevention focused and promotion focused consumers is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Other Services Related to Advertising, Business services, not elsewhere classified, Promotional Gift Services, Evaluation, Promotional products
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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When more may be less: the effects of regulatory focus on responses to different comparative frames
Article Abstract:
The impact of messages in comparative advertising on consumer behavior is examined.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour, Comparative advertising
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