Perspectives on Information Overload
Article Abstract:
Consumer behavior research has devoted substantial interest to the idea of information overload. Early research equated too much information with dysfunctional problems. By 1976, research exhibited doubts as to the efficacy of using a basic overload approach on applied issues. Historical patterns of research in the area are identified. This study points toward the bulk of the research as mistaken; consumers are believed to benefit from wide information sources. Research from 1956, based on seven plus or minus two, forms the basis of this projects' design. Sixteen brands with sixteen attributes are used. The operationalization of dependent and independent variables is analyzed. Extrapolations from empirical research may have limited validity according to conceptual approaches. Consumer selectivity in information access will probably protect them from overload. Over simplification was a major problem of former research.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1984
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A propositional inventory for new diffusion research
Article Abstract:
A well-developed conceptual framework for studying communications is provided by the diffusion theory literature, with diffusion applied to the flow of information, ideas and products through research performed in a number of disparate disciplines. The concept is unique, however, in its focus on interpersonal communication transfer. New theoretical propositions are presented here that are intended to advance consumer diffusion research and to serve as a basis on which to perform diffusion modeling.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1985
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A value-added approach to household production: the special case of meal preparation
Article Abstract:
Using data from the 1977-1978 USDA Household Food Consumption Survey, a technique for assessing the value added (through meal preparation procedures) to food items is tested, and this unpaid household production behavior is calculated to determine its potential affect on the GNP. Sociodemographics are analyzed as a variable affecting value added. The effect of the production behavior is estimated at an unaccounted 7 percent of the GNP, and sociodemographics do have associations with value added.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 1986
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