Phonetic symbolism and brand name influence

Article Abstract:

The influence of phonetic symbolism on brand name preference is investigated in two experiments. Perceptions and judgments can be skewed by meanings conveyed by the sounds of words. The product attributes connoted by the vowel sounds of words influence brand name selection.

Psychological aspects, Influence, Brand name products, Brand names, Phonetics, Symbolism, Report

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Host country nationals as socializing agents: a social identity approach

Article Abstract:

The application of the social identity theory, to develop an econometric model for the analysis of the role of host country nationals as socializing agents in the success of managers employed outside their home countries, is described.

Canada, Management dynamics, Analysis, Management, International aspects, Associations, institutions, etc., Managers, Performances, Company business management, Organizations

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Retrieval disruption in collaborative groups due to brand cues

Article Abstract:

The application of the cue theory and the retrieval-strategy disruption theory to compare the retrieval of target brands by consumers in collaborative and non-collaborative environments is described.

General services, Company systems management, Information management, Comparative analysis, Consumers, Decision-making, Group, Group decision making

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