WhatEs in and whatEs out: questions on the boundaries of the attitude construct
Article Abstract:
A study examines the concept of attitude construct with respect to consumer behavior towards a wide ranging consumer objects like pets, places, and movie stars among other things.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
General services, Science & research, Research, Analysis, Purchasing, Pets, Attitude change
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Not as happy as I thought I'd be? Affective misforecasting and product evaluations
Article Abstract:
The testing of a process model to study the effect of affective misforecasting on the evaluation of products by consumers is described.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
Product information, Psychological aspects, Models, Testing, Econometric models, Product evaluation, Top rating
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2007
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Subjects list: United States, Consumer behavior, Consumer behaviour
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