The importance and functional significance of affective cues in consumer choice
Article Abstract:
The econometric model of the relation between information processing techniques used by consumers, and consumer preferences for different products and services, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
General services, Market information - general, Methods, Usage, Supply and demand, Company systems management, Information management, Consumer preferences, Consumers, Econometric models
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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The moderating effect of relationship norm salience on consumers' loss aversion
Article Abstract:
The analysis of the effects of relationship norm salience, on the consumers' feelings about the loss of bargaining opportunities, is presented.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Consumer Behavior, Customer Relations, Analysis, Evaluation, Economic aspects, Consumer behaviour
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Forecasts and trends, Market trend/market analysis, Consumer goods
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