Choose your poison: effects of lay beliefs about mental processes on attitude change

Article Abstract:

The role of persuasive messages in shaping the attitudes of social perceivers was investigated. Experiments were conducted to test whether most people's theories about the power of consciously perceived and subliminal communications are incorrect, leading them to make misinformed choices on which type of message to receive. Results showed that people's beliefs about the effectiveness of persuasive communications are indeed inaccurate most of the time and that even ordinary persuasive messages may be difficult to resist.

Research, Advertising, Cognition, Social perception, Attitude change, Persuasion (Psychology), Belief and doubt

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"How happy was i, anyway?" A retrospective impact bias

Article Abstract:

A study of the U.S. presidential election of 2000 to examine the retrospective impact bias on people's predicted, actual and recalled happiness after emotional events is presented. The results show that the retrospective impact bias for positive events was strong and consistent whereas for negative events it depended on the extent of rationalization of negative events at the time of recall.

Evaluation, Rationalization (Psychology), Presidential elections

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Quantity versus uncertainty: when winning one prize is better than winning two

Article Abstract:

A study results which reveals that a state of uncertainty could prolong positive mood is reported. It states that winning one prize under a state of uncertainty could bring more short-term pleasure than winning two prizes.

Analysis, Forecasting, Uncertainty, Mood effects (Cognitive biases)

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