The lost boys: online gaming all night: cool. Hour after hour downloading MP3 and porn: No problem. Thirty seconds so you can try to sell me something? Outta here. How the 18-34 male is reinventing advertising
Article Abstract:
The broadcast networks have been losing audience, as people prefer to go online, watch DVDs or play video games instead of watching Television. Marketers are experimenting with advertorial blogs, commercials that pop up in email and even human billboards running through Times Square with ad slogans pasted on their foreheads.
Publication Name: Wired
Subject: Sociology and social work
ISSN: 1059-1028
Year: 2004
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The end of TV as we know it
Article Abstract:
The cable giants like Comcast, Time Warner and Baby Bells like SBC and Verizon in U.S. were planning to implement Internet for television. The competition is powerful between the cable and the satellite therefore the cable companies want something that satellite cannot match.
Publication Name: Wired
Subject: Sociology and social work
ISSN: 1059-1028
Year: 2004
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Lonely planet
Article Abstract:
The creation of advertisements for the virtual world Second Life is described.
Publication Name: Wired
Subject: Sociology and social work
ISSN: 1059-1028
Year: 2007
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- Abstracts: On the origins of naming and other symbolic behavior. Naming and categorization in young children: IV: Listener behavior training and transfer of function
- Abstracts: Presidential campaigns and democracy. Communication forms as predictors of issue knowledge in presidential campaigns: A meta-analytic assessment