Going east

Article Abstract:

Tennis is booming in China with about 8.2 million recreational players in the country and about 40,000 plus courts in China in the major cities of Beijing, Shanghai and Guangzhou. Chinese feel that tennis is easier to learn, more convenient and cheaper than golf, and so more facilities are being built by sporting-good companies like Adidas and Nike and they are swooping in and helping to promote tennis.

China, Foreign operations, Germany, Marketing procedures, Footwear, except rubber, not elsewhere classified, Marketing, adidas-Salomon AG, Nike Inc., Company marketing practices, Athletic shoe industry, NKE

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Play it forward

Article Abstract:

Professional tennis will be dominated by mega-events that double as multimedia festivals in the future. Recreational tennis will continue to grow in popularity with minorities, women and families.

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The Tennis Life

Article Abstract:

16. The tennis life Robert Rand Bp81 Np2 A focus on tennis and the means employed in promoting it in Japan are presented.

Japan, Competitions

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