Abstracts

Sports and fitness

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Retailing meets fitness

Article Abstract:

The creation of 123 Fit, a fitness centers chain started by the president and chief executive officer of Quiznos Subs Rick Schaden, are described. The chain is equipped with innovative equipment and offers 30-minute express workouts to people of all age groups. The center was created keeping the growing consumer preference for brand imaging.

Facilities & equipment, Executive changes & profiles, Services information, Officials and employees, Services, Equipment and supplies, Schaden, Rick

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Sell it like a pro

Article Abstract:

The need for physical trainers to follow sales techniques in drawing more customers for fitness training, and thereon providing healthier lives is suggested.

Marketing procedures, Physical fitness, Customer relations

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Don't fear progress

Article Abstract:

Strategies for building a sustainable business as a personal trainer are presented.

Analysis

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