Travel agency marketing strategy: insights from Switzerland
Article Abstract:
The article analyzes Switzerland as a tourist destination and the role of Internet as an alternative strategy for travel agencies. The role of travel agencies lies in specialized travel services.
Publisher: Sage Publications, Inc.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
Switzerland, Services information, Usage, Services, Internet marketing
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
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Toward a theoretical framework of collaborative destination marketing
Article Abstract:
The article highlights the outcome of destination marketing alliances with the help of a theoretical framework
Publisher: Sage Publications, Inc.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
United States, International Affairs, Alliances, partnerships, Travel Promotion (Govt), Economic aspects, Sales promotions, Alliances and partnerships, Tourism promotion
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Management, Marketing, Travel industry, Company marketing practices, Company business management
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