Romancing the plate

Article Abstract:

Canadian foodservice chains are turning to creative and strategically well-planned TV advertising campaigns to market their products. Heritage and an honest and sincere relationship with customers are some of the more valued assets in brand promotion. A and W's TV campaign, which reintroduced its 'Burger Family' product line, has played on its time- tested relationship with Canadians. KFC, Wendy and Tim Hortons are among those who promote their products based on their sincerity to their customers.

Advertising

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A question of disclosure

Article Abstract:

The recent health inspection blitz that swept through Toronto's restaurant industry underscores an issue that is widely debated in the industry. This issue is the definition of what constitutes fair and accurate public disclosure of food safety and public health. The wave of health inspections was prompted by a series of articles ran by 'Toronto Star' which criticized the city's inefficient health inspection system. However, the real issue was public disclosure since information about mouse dropping and unwashed hands were being kept from the public.

Public affairs, Commercial Food Services, Food services

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By the bowlful

Article Abstract:

Most 21st-century grown-ups consider a bowlful of tasty noodles and toppings, bathed in a rich broth or flavorful sauce, as ideal comfort food. Noodles also happen to be one of the most universal meal forms. All- in-one noodle meals, particularly the Asian varieties, are increasingly enticing North American consumers to noodle houses for a satisfying yet frequently inexpensive dishes. Some of these noodle dishes can even be considered healthy meals for baby boomer customers. Foodservice operators can use noodles to bolster their revenues while spending less on food costs to prepare such dishes.

Marketing procedures

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