Abstracts » Travel industry

A spoonful of profits

Article Abstract:

Soup may best be recognized as comfort food that is eaten during the winter months. However, it is a versatile, simple and inexpensive dish to prepare and therefore ought to be served at any time of the year. Foodservice and restaurant operators might try a few suggested merchandising and marketing solutions to increase their soup sales during even the warmest months. These include adding soup dishes to the appetizer menu, creating unique, tasty soups from leftover ingredients and serving at least three different soup varieties during peak lunch and dinner hours.

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Demographic decisions

Article Abstract:

The Canadian foodservice industry as well as other types of industries frequently uses demographic data to analyze and justify business decisions. Demographic data can provide valuable information on consumer behavior, the possibilities for the development of new markets or the analysis of existing markets to maximize their potential. However, there are a number of instances when using demographic data may be misleading or inappropriate. Several suggestions regarding when or when not to use demographic data may help foodservice operators make better decisions.

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