Adding value

Article Abstract:

Innovative retailing will maximise consumer spending in leisure facilities during recession. Effective visual displays, stock management and competitive pricing enable theme park retailers to compete with high street shops. Incentives encourage staff to promote certain lines. Special offers, savings vouchers and acceptance of credit cards increase spending. Staff operated vending machines allow high consumer throughput. Amusement machines with prize vouchers for exchange in retail outlets are gaining popularity.

Management, Consumption (Economics), Selling

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Looking at the menu

Article Abstract:

Leisure operators can find it very hard to decide which catering arrangements are most suitable for their particular facility. They are aware that most customers are not really looking for luxury catering, but are simply seeking facilities which offer a clean, inexpensive and fast service. Many large leisure facilities now operate catering kiosks, reflecting the trend away from sitting down in cafes or restaurants for a long time.

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Daily bread

Article Abstract:

Operators of leisure facilities can derive considerable benefits from offering freshly baked foods such as bread and pastries. It is worth considering combining a bake-off, which links modern freezing techniques with new sorts of bakery ovens which are simple to use, with a coffee shop. Customers are very attracted to freshly baked goods, and these are now very easy for leisure operators to provide.

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