On the road to making British tourism great

Article Abstract:

VisitBritain is a new body created for British tourism that could be a strong move forward for the industry if it adequately funded and acknowledged by the government. VisitBritain was created by the merger of the English Tourism Council and the British Tourist Authority.

Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2003
Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, United Kingdom. English Tourism Council

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Marketing campaign for north Wales: public/private partnership to promote north Wales in England

Article Abstract:

A tactical marketing campaign for the promotion of north Wales is to be launched in the north-west of England. The campaign brings together the public/ private sector partnership tourism enterprises to bring benefits mainly for the small businesses marketing partners.

Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2003
International Affairs, Travel Promotion (Govt), Travel industry, Sales promotions, Tourism promotion

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Building the value of tourism

Article Abstract:

VisitBritain is the UK's new lead body for tourism. The aims of the body are to market England as a tourist destination not only to the world, but within the country as well.

Author: Wright, Tom
Publisher: Dicestar Ltd. (UK)
Publication Name: Leisure Opportunities (Supplement to Leisure Management)
Subject: Travel industry
ISSN: 0952-8210
Year: 2003
International aspects

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Subjects list: United Kingdom, Marketing, Powers and duties, Company marketing practices, Tourism, United Kingdom. VisitBritain, Organization formation
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