Positioning in a competitive market: how one operator does it better ... five ways!
Article Abstract:
Dean Peterson's 5 restaurants will surpass the $13 million annual sales mark in 1982. He entered the highly competitive area in 1971 with Bull and Bush. Each of the 5 restaurants is positioned to service patrons within a definite area.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1982
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What can specialty advertising do for you?
Article Abstract:
Promotional activities that grab the potential patron's imagination ... the problem is having the ability to develop appealing advertising ideas.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
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Uniforms: image-making marketing tools
Article Abstract:
Imaginative uniforms bolster employee morale ... strengthens positive image of the restaurant.
Publication Name: Food Service Marketing
Subject: Travel industry
ISSN: 0738-4254
Year: 1981
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