Seasonal variation of coastal resort visitors: Hilton Head Island

Article Abstract:

Visitors to Hilton Head Island in South Carolina were studied to determine significant differences which could help hospitality managers in resort areas cope with the seasonality affecting occupancy rates. Specifically, the study was conducted to find out what kinds of visitors go to Hilton Head Island during each season of the year and to determine if the information gathered can bu used to plan a seasonal marketing strategy. Some important differences in visitor behavior include length of stay based on accomodation type, factors affecting decision to visit and trip origin.

Case studies, Seaside resorts, Seasonal variations (Economics), Hilton Head Island

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Destination attractiveness based on supply and demand evaluations: An analytical framework

Article Abstract:

A model measures supply-and-demand indicators to explain and measure the determining factors of tourism attractiveness of a destination, following the concept that the overall tourism attractiveness of a destination depends on the relationship between the availability of existing attractions and their perceived importance. Findings reveal significant spatial differences in tourism regions in the measured parameters, proving useful in planning, marketing, and developing suitable resource allocation strategies.

Analysis, Observations, Travel research, Supply and demand

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Applying the analytical hierarchy process (AHP) approach to convention site selection

Article Abstract:

The criteria affecting the decision making of site selection are examined, and an analytical hierarchy process (AHP) model is proposed for decision makers to evaluate convention site selection and is tested using empirical data. Results indicate that the AHP model is suitable for application in the meeting, incentive, convention and exposition (MICE) industry for convention site selection, by allowing decision makers to structure their problems into priority weights reflecting their priority considerations.

United States, Management dynamics, Management, Usage, Convention facilities, Convention centers, Company business management, Convention centres, Analytical hierarchy process

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