Using brand personality to differentiate regional tourism destinations
Article Abstract:
The article describes and test few assumptions and claims made in adopting branding from the consumer goods to travel destinations. It concludes that brand personality can be used to differentiate destination, further studies can evaluate more closely.
Publisher: Sage Publications, Inc.
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
Management dynamics, Management, Company business management, Travel research, Brand identity, Boosterism
Publication Name: Journal of Travel Research
Subject: Travel industry
ISSN: 0047-2875
Year: 2007
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On the horizon
Article Abstract:
The most profitable tourism markets in Israel are presented along with the attractive tour packages that agents can offer to these destinations.
Publisher: NorthStar Travel Media, LLC
Publication Name: TravelAge West
Subject: Travel industry
ISSN: 0041-1973
Year: 2007
Israel, Forecasts, trends, outlooks, Lodging & Tourist Services, Accommodation, Executive changes & profiles, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Passenger Transportation Arrangement, Evaluation, Officials and employees, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Tourism, Package tours, Levi, Rami
Publication Name: TravelAge West
Subject: Travel industry
ISSN: 0041-1973
Year: 2007
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Subjects list: Methods, Travel industry, Sales promotions, Tourism promotion
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