Fighting the big guys
Article Abstract:
Small business cannot compete with multinationals or conglomerates in terms of diversity of services, finances, or staffing. Managers must instead devise clever marketing strategies which capitalize on specific capabilities and cater to a specific niche to be successful. Small businesses also have the edge over large firms in terms of flexibility due to lesser policies and more personalized service. Managers can also utilize tools such as the Internet in disseminating information about their firm and save on costs and time.
Publication Name: Women in Business
Subject: Women's issues/gender studies
ISSN: 0043-7441
Year: 1998
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Coping with market turmoil
Article Abstract:
Investors can undertake a number of ways to face a fluctuating stock market. They should invest based on significant news or analysis rather than on market trends. Financial professionals should be consulted regarding management of financial issues. Investors should also divide their assets among bonds, cash and stocks based on their profiles. Investments also needed to be evaluated regularly.
Publication Name: Women in Business
Subject: Women's issues/gender studies
ISSN: 0043-7441
Year: 1998
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Investment chat rooms can be hazardous
Article Abstract:
Issues concerning the use of internet investment chat rooms are discussed. The potential risks involved in following unsound investment tips or falling for scams are explored and the need to conduct independent advice is stressed.
Publication Name: Women in Business
Subject: Women's issues/gender studies
ISSN: 0043-7441
Year: 2001
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