Jump-starting a partnership

Article Abstract:

A partnership between the American Business Women's Assn. (ABWA) and General Motors Acceptance Corp. (GMAC) was established in the late 1980s largely through the efforts of Victoria Nathan Murphy. As a member of ABWA and an employee of GMAC, Murphy began actively working to bring the two organizations together after finding out that ABWA's 1985 National Convention was being sponsored by GM rival, Ford Motor Corp. She was able to persuade her employer that becoming involved with ABWA would be beneficial for the firm. GMAC and ABWA have been good corporate partners since 1989.

Financial Services, Finance and Insurance, Trade Associations, Financial services industry, Marketing, Strategic alliances (Business), General Motors Acceptance Corp.

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Making a PrimeTime Connection

Article Abstract:

The American Business Women's Assn. (ABWA) created the PrimeTime Connection mainly for retirees. Compared to the traditional ABWA chapter, a PrimeTime Connection chapter has greater flexibility with regard to meeting place and time, organizational structure and membership. It can also offer programs of specific interest, such as personal safety, mental health issues and trips to other cities. It is also less restricted by ABWA national guidelines.

Services, Social networks, Retirees, Business associations

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Becoming our best together

Article Abstract:

The American Business Women's Assn. has an effective mentoring system whereby new recruits are initiated into the organization by mentors who also serve as guides and counsellors. New members are given all the encouragement and the chance to grow on their own or along the paths suggested by the mentor. Mutually beneficial relationships are formed and this becomes a factor that attracts outsiders to join the organization.

Mentors, Mentoring

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