Look alive!
Article Abstract:
John Graham's strategy to revitalize slumping businesses starts with making customers feel wanted and well informed. Companies should portray themselves as problem solvers. They should revamp old ways of thinking, explore multiple market niches and build a list of desired customers.
Publication Name: Entrepreneurial Woman
Subject: Women's issues/gender studies
ISSN: 1051-2624
Year: 1992
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It's a man's world ... or is it?
Article Abstract:
Many women are now entering fields once thought of as a man's domain. Theresa's Tank Works Inc is an environmental cleanup service. Loescher Auto and Marine Inc is an automotive interior design company owned by a women. Other businesses are profiled.
Publication Name: Entrepreneurial Woman
Subject: Women's issues/gender studies
ISSN: 1051-2624
Year: 1992
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False starts
Article Abstract:
The main reasons businesswomen fail include undercapitalization, insufficient advertising and marketing, not enough planning, underpricing, too few business skills, overly rapid growth, stiff competition, employee problems and more.
Publication Name: Entrepreneurial Woman
Subject: Women's issues/gender studies
ISSN: 1051-2624
Year: 1992
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